Case Study forSplashabout.comthrough SEO & Marketing
Strategic SEO that drives traffic, increases rankings, and grows revenue for ambitious e‑commerce brands.
Project Overview
Splash
Client: SplashAbout is a renowned UK-based brand designing and selling high-quality swimwear, floats, and accessories for babies and children. Operating on Shopify, their products are focused on safety, fun, and sun protection.
Primary Goal:
To establish SplashAbout as the definitive online authority for childrens swimming products by significantly increasing organic visibility across key international markets (UK, EU, US, AU) and driving targeted traffic from commercial and informational search queries.
Our Approach:
We executed a multi-faceted international SEO and content strategy. This involved deep technical optimization for a global audience, creating a rich hub of expert content to capture early-funnel queries, and building a powerful backlink profile from family and parenting authorities.
Why Choose Our Development Team?
Our developers have 8+ years of experience with Shopify Plus, custom app development, and enterprise e-commerce solutions. We've helped over 200+ stores scale from startup to multi-million dollar businesses. Every line of code we write is optimized for performance, security, and scalability.
Development Excellence
Custom solutions that scale with your business
Challenges
International Market Cannibalization:
Preventing the UK version of the site from competing with US, EU, or Australian pages for the same keywords was a critical technical hurdle. Incorrect implementation could fragment their ranking power.
Highly Sensitive Audience:
Marketing to parents, especially regarding child safety, places the site in a YMYL-like category. Building immense trust and demonstrating expertise (E-A-T) was non-negotiable for ranking and conversion.
Seasonal Demand Fluctuations:
Search demand for swim products is highly seasonal. The strategy needed to capture intent during peak seasons while maintaining authority and relevance during off-season months through evergreen content.
Translating Informational Intent to Commercial Action:
A primary challenge was capturing users at the early research phase (e.g., baby pool safety) and effectively nurturing them through the content to become commercial customers.
Key Services Delivered:
International SEO Technical Audit & Configuration:
Optimized hreflang tags, geo-targeting in Google Search Console, and currency/language selector functionality to properly serve the UK, European, US, and Australian markets without cannibalization.
Keyword Strategy for Parental Intent:
Mapped and targeted a spectrum of keywords, from commercial intent (baby swim vest, toddler swimsuit UV 50+) to informational (when can baby go in pool, how to teach toddler to swim).
On-Page SEO & E-A-T Optimization:
Enhanced product and category pages with unique, detailed copy highlighting safety features and benefits. Showcased expert credentials and trust signals to align with Your Money or Your Life (YMYL) best practices for family products.
Authoritative Content & Link Building:
Developed a comprehensive library of expert guides and blog content on water safety, learning to swim, and sun protection. This content became the foundation for a successful outreach campaign, earning links from top parenting blogs, swim schools, and family travel websites.
User-Generated Content (UGC) Integration:
Leveraged customer reviews and photos in rich snippets and site content to enhance social proof and click-through rates from search results.
Results & Impact
Our holistic strategy successfully established SplashAbout as a global leader in its niche, driving year-round growth.
+152% Increase in Organic Traffic (Global):
Achieved significant growth across all targeted international regions without market cannibalization.
*Notable Growth: US traffic (+180%), EU traffic (+140%), AU traffic (+125%).*
Top 3 Rankings for 200+ Core Commercial Keywords:
Secured top positions for vital terms like baby swim costume, toddler swim vest, kids rash guard, and UV swimwear in multiple countries.
Authority Backlink Profile Growth:
Earned over 85 quality backlinks from authoritative domains in the parenting, travel, and lifestyle spaces, increasing Domain Rating by 22 points.
15% Conversion Rate from Blog Content:
The informational hub became a major commercial driver, successfully nurturing cautious parents through the buyers journey and directly contributing to sales.
Year-Round Relevance Established:
By dominating informational search queries, the site maintained a consistent baseline of organic traffic during off-season periods, reducing reliance on peak-season sales alone.