Case Study forGreenerprinter.comthrough SEO & Marketing
Strategic SEO that drives traffic, increases rankings, and grows revenue for ambitious e‑commerce brands.
Project Overview
Greener printer
Client: Greener Printer is a US-based sustainable printing company offering eco-friendly business cards, packaging, marketing materials, and more. Operating on Shopify, they serve a B2B audience of eco-conscious brands, marketers, and businesses seeking to align their values with their purchasing decisions.
Primary Goal:
To position Greener Printer as the leading online destination for sustainable printing in the US. The strategy aimed to attract B2B clients by ranking for both commercial printing terms and values-driven searches related to sustainability, certifications, and eco-friendly business practices.
Our Approach:
We implemented a dual-purpose B2B SEO strategy. This involved optimizing their product and service pages for commercial printing intent while building a powerful content hub that addresses the why behind sustainable printing, thereby attracting values-driven buyers and building topical authority.
Why Choose Our Development Team?
Our developers have 8+ years of experience with Shopify Plus, custom app development, and enterprise e-commerce solutions. We've helped over 200+ stores scale from startup to multi-million dollar businesses. Every line of code we write is optimized for performance, security, and scalability.
Development Excellence
Custom solutions that scale with your business
Key Services Delivered:
Technical & On-Page SEO for B2B Services:
Optimized pages for commercial printing services (sustainable business cards, eco-friendly packaging, soy ink posters) with clear emphasis on certifications (FSC, SFI), recycled materials, and turnkey B2B processes.
Sustainability-Focused Content Strategy:
Created a comprehensive library of authoritative content on topics like Benefits of Recycled Paper, Lifecycle of a Sustainable Print, Guide to Eco-Certifications, and How to Green Your Marketing, establishing them as thought leaders.
E-A-T (Expertise, Authoritativeness, Trustworthiness) Enhancement:
Strategically showcased sustainability certifications, client case studies, and detailed process explanations to build critical trust for B2B purchasing decisions.
B2B Link Building & Digital PR:
Earned high-value backlinks from sustainability blogs, B Corp directories, green business resources, and marketing industry websites by promoting their eco-friendly practices and expert content.
Local SEO for Targeted B2B Outreach:
Optimized for local intent searches like sustainable printer bay area to capture regional business clients and build a strong base of local citations and reviews.
Challenges
Communicating a Premium Value Proposition:
The need to justify potentially higher costs than standard printers required a content strategy that effectively communicated the environmental and ethical value, appealing to a specific segment of businesses.
B2B Consideration Cycle:
Purchasing printing services is often a considered B2B decision involving multiple stakeholders. SEO needed to provide the detailed information and trust signals required for this longer journey.
Balancing Commercial and Values-Driven Intent:
The strategy had to seamlessly integrate keywords for people looking to buy business cards with those searching for sustainable printing practices and bridge the gap between the two.
Competing with Major Printing Giants:
Differentiating from large, low-cost online printers required a strategy that emphasized their unique sustainable expertise and high-touch B2B service, not price.
Results & Impact
Our values-driven B2B strategy successfully carved out a leadership position for Greener Printer in the sustainable printing niche.
+185% Increase in Organic Traffic:
Achieved significant growth by capturing both commercial and values-based search intent.
Top 3 Rankings for 100+ Core Sustainable Printing Terms:
Dominated search results for essential keywords like eco friendly business cards, sustainable packaging printing, soy ink printing, and FSC certified printer.
45% Increase in Qualified Quote Requests:
The deep, trust-building content successfully attracted serious B2B clients, leading to a substantial increase in high-value lead generation via contact forms and quote requests.
Became the Authority on Sustainable Printing:
Their educational content earned links from major environmental organizations and business sustainability resources, building a powerful and relevant backlink profile.
Aligned Marketing with Mission:
The SEO strategy authentically reflected the company core values, attracting ideal clients and contributing to a stronger brand identity.