Case Study forFemarelle.usthrough SEO & Marketing
Strategic SEO that drives traffic, increases rankings, and grows revenue for ambitious e‑commerce brands.
Project Overview
Femarelle
Client: Femarelle is a brand offering natural supplements designed to support women health, particularly focusing on menopause relief and hormonal balance. Their Shopify store operates in the highly sensitive and regulated health and wellness space.
Primary Goal:
Femarelle is a brand offering natural supplements designed to support women health, particularly focusing on menopause relief and hormonal balance. Their Shopify store operates in the highly sensitive and regulated health and wellness space.
Our Approach:
We implemented a compliance-first, trust-driven SEO strategy. This involved creating a robust content hub that addresses women health questions with scientific backing, optimizing product pages with clear disclaimers and evidence, and building a backlink profile from reputable health and wellness sources.
Why Choose Our Development Team?
Our developers have 8+ years of experience with Shopify Plus, custom app development, and enterprise e-commerce solutions. We've helped over 200+ stores scale from startup to multi-million dollar businesses. Every line of code we write is optimized for performance, security, and scalability.
Development Excellence
Custom solutions that scale with your business
Key Services Delivered:
E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization:
Strategically showcased scientific research, clinical studies, medical disclaimers, and expert credentials across all pages to build critical trust with users and search engines.
Women Health Content Authority Strategy:
Developed a comprehensive library of expert-guided content on topics like natural menopause relief, hormonal balance tips, symptoms management, and wellness during menopause, establishing Femarelle as a supportive resource.
Compliance-Focused On-Page SEO:
Carefully optimized product pages with FDA-compliant language, emphasizing supplement facts, usage guidelines, and clear disclaimers to mitigate risk while targeting relevant commercial keywords.
Sensitive Link Building & Digital PR:
Earned placements and backlinks from reputable health blogs, wellness influencers, medical review sites, and women health forums through ethical outreach and value-driven content.
User Experience & Trust Signal Integration:
Enhanced site-wide trust signals with customer testimonials, secure checkout badges, and clear contact information to reduce bounce rates and improve conversion from organic traffic.
Challenges
Navigating YMYL (Your Money or Your Life) Guidelines:
As a health-related site, Femarelle is held to the highest standards of E-A-T by Google. Any perception of misleading claims or lack of expertise could result in penalties or low rankings.
Building Trust in a Saturated Market:
The women health supplement market is crowded with exaggerated claims. The strategy had to cut through the noise with transparency, scientific backing, and genuine support to build credibility.
Balancing Education and Commerce:
The content needed to provide genuine value and education without making direct medical claims, carefully navigating the line between informational and promotional content.
Targeting a Sensitive Audience:
The audience is often seeking relief from very personal health challenges. Content required a tone that is empathetic, authoritative, and supportive without being patronizing or overly commercial.
Results & Impact
Our trust-centric SEO strategy successfully established Femarelle as a credible and compassionate voice in women health.
+195% Increase in Organic Traffic:
Achieved sustainable growth by becoming a trusted resource for women health information and natural solutions.
Top 3 Rankings for 150+ Women Health Keywords:
Secured first-page rankings for essential terms like natural menopause relief, hormonal balance supplements, menopause symptoms management, and related long-tail queries.
50% Increase in Organic Conversion Rate:
The strong emphasis on E-A-T and trust signals resulted in highly qualified traffic that was more likely to convert, knowing the brand was credible and reliable.
Zero Compliance Issues or Penalties:
Our careful, compliant approach ensured the site grew its visibility without any manual actions or legal concerns, safeguarding the brands reputation.
Earned Backlinks from Health Authority Sites:
Secured placements on reputable health and wellness platforms, enhancing domain authority and establishing Femarelle within the professional health community.