How to Name Shopify Products: Definitive Guide

If you wish to be a successful online marketer, consider hiring a Shopify SEO Agency that helps in creating attractive headlines and writing in popular keywords. One can improve on search engine optimization (SEO) through a well-chosen name for his or her product that enhances brand identity and eventually leads to increased sales.

Importance of Product Naming

Reasons Why Product Names Are Important

The names of products usually make the first impression on customers. They act as attention grabbers, communicate value, and differentiate your product from that offered by your rivals. Moreover, they play an immense role in SEO affecting their appearance on both Google and Shopify sites within searches.

Product Naming and SEO

For any e-commerce shop to perform well, it must consider SEO as a necessity. Well-optimized titles are likely to attract more organic traffic, bring better results in terms of visibility, and increase conversion rates. When naming items it is important to find the balance between creative branding ideas and using keywords wisely.

Components of Good Product Names

Clarity & Descriptiveness

Good product names should clearly describe what the item does. This can confuse potential buyers leading them not buy. It is recommended that you use names which are plain spoken but still give an understanding of what your brand represents.

Examples:

    • Instead of “The Explorer,” use “Explorer Hiking Backpack”

    • Instead of “Serenity,” use “Serenity Aromatherapy Candle”

Brand Consistency

Your product names should reflect your brand’s identity and tone. Consistency in naming conventions reinforces your brand’s image and makes your products easily recognizable to customers.

Examples:

    • If your brand is playful and whimsical, a name like “Twinkle Toes Kids’ Sneakers” might fit.

    • For a luxury brand, a name like “Elysian Silk Scarf” would be more appropriate.

Keyword Integration

Incorporating relevant keywords into your product names can significantly boost your SEO efforts. However, avoid keyword stuffing, which can make names awkward and less appealing. Focus on integrating keywords naturally.

Examples:

    • Use “Organic Cotton Baby Blanket” instead of just “Baby Blanket”

    • Use “Stainless Steel Kitchen Knife Set” instead of just “Knife Set”

Crafting SEO-Friendly Product Names

Conducting Keyword Research

Effective keyword integration starts with thorough research. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-volume and relevant keywords for your products. Pay attention to keyword variations and long-tail keywords that potential customers might use.

Analyzing Competitors

Look at how successful competitors are naming similar products. Identify common patterns and keywords they use. While you shouldn’t copy their names, you can gain valuable insights into what works in your niche.

Balancing Keywords with Creativity

While SEO is crucial, don’t sacrifice creativity and brand voice for the sake of keywords. A compelling and memorable product name that includes a well-placed keyword can perform better than a generic, keyword-stuffed name.

Examples:

    • Creative and SEO-friendly: “Midnight Glow LED Fairy Lights”

    • Overly keyword-stuffed: “LED Fairy Lights String Outdoor Indoor Christmas”

Practical Tips for Naming Shopify Products

Keep It Short and Simple

Long and complicated names can be hard to remember and may get cut off in search results. Aim for concise names that are easy to read and pronounce.

Examples:

    • “Cozy Winter Sweater” instead of “Super Cozy and Warm Winter Sweater for Cold Weather”

    • “SpeedPro Running Shoes” instead of “Ultra Fast and Lightweight Running Shoes for Speed”

Use Adjectives Wisely

Descriptive adjectives can enhance your product names, making them more appealing and informative. Use adjectives that highlight key features or benefits of the product.

Examples:

    • “Eco-Friendly Bamboo Toothbrush”

    • “Luxury Egyptian Cotton Sheets”

Highlight Unique Selling Points

Identify what sets your product apart and incorporate that into the name. This could be a unique material, a specific feature, or a benefit.

Examples:

    • “Waterproof Solar Charger”

    • “Non-Toxic Kids’ Art Supplies”

Common Mistakes to Avoid

Overloading with Keywords

While keywords are important, overloading your product names with too many can make them sound unnatural and spammy. Focus on one or two primary keywords that best describe the product.

Ignoring the Brand Voice

Your product names should reflect your brand’s personality. Ignoring your brand voice can lead to a disconnect between your products and your overall brand identity.

Being Too Generic

Generic names lack appeal and distinctiveness. Avoid names that could apply to any product in your category. Make your names unique and specific to stand out.

Advanced Strategies for Product Naming

Using Data-Driven Insights

Leverage data from your Shopify store and analytics tools to understand what types of names resonate with your audience. Look at which products have higher click-through rates and conversions to identify successful naming patterns.

A/B Testing Product Names

Conduct A/B tests with different product names to see which ones perform better. This can provide valuable insights into what works best for your audience and help refine your naming strategy.